THE HOLY GRAIL: MAKING MONEY FROM THE EDUCATION SECTOR
A session that dissects the art of making revenue beyond broadcast by tapping into the education market.
Producing effective education content is often a quandary. If successful, it can not only extend the reach of documentaries but also provide a business model that generates much needed additional revenue in a sector that often runs on the smell of an oily rag.
Education specialist, Anne Chesher, moderates a frank and candid discussion around whether documentary producers should try to crack the educational market featuring those making the content, and the organisation administering the royalties.
Panellists Elissa McKeand (SkinnyDip Pictures), Jason Kimberley (Cool Australia) and Toni Malone (CJZ) will open the lid on their unique and impressive strategies – sharing their experiences in creating learning resources valued by the complex education sector, and revealing what worked and what didn’t.
They then have the opportunity to grill expert in the field and new Screenrights Chair, Kim Dalton, asking the hard hitting questions about why educational revenue is a hard nut to crack.
Featuring Case Studies: Go Back To Where You Came From, Aussie Inventions That Changed The World,The True and Amazing Story of How Babies Are Made, The Final Quarter, and 2040.