The Showroom is a new slate-pitching marketplace designed by AIDC for Australian production companies specialising in documentary and factual content. 

The Showroom is specifically for established production companies with a slate of nonfiction projects in development, generating business opportunities through extended meetings and exclusive access to high-level buyers representing international broadcasters, streamers and sales agents attending AIDC.


Are you part of an established Australian production company with an impressive range of documentary and factual projects in development looking to pitch your slate to international buyers? 

This year, AIDC debuts The Showroom, a unique new marketplace opportunity for established Australian production companies. The Showroom allows participating companies to have extended in-person meetings with high-level buyers representing international organisations attending AIDC to pitch multiple projects in their pipeline.

Up to 10 production companies will be selected to participate in The Showroom during AIDC 2024. Meetings will be curated on a match-making basis with verified mutual interest from both production companies and buyers. Scheduled meetings will be 30 minutes in duration and will take place in person during AIDC 2024.

We are inviting applications from Australian production companies to submit a proposal with a minimum of three (3) projects and a maximum of (5) projects to present as part of their slate. Each production company will need to have at least two (2) representatives participate in the pitch. Applicants do not need an AIDC pass to apply. However, successful applicants will be required to purchase an AIDC Business Pass for each representative in order to participate.

Participating Decision Makers

  • Shaminder Nahal – Head Of Specialist Factual, Channel 4 (UK)
  • Opal H. Bennett – Senior Producer POV & Executive Producer POV Shorts, POV (USA)
  • Christian Cools – Commissioning Editor, ARTE G.E.I.E (France)
  • Ally Gilbert – Head Of Content, Prime Video Australia & New Zealand, Prime Video (ANZ)
  • Imogen Sutton – Acquisitions & Festivals Manager, Autlook Filmsales (Austria)
  • Yukari Misaizu – Senior Producer, NHK Enterprises (Japan)
  • Nick Ward – Senior Commissioner, Non-scripted, Sky New Zealand (NZ)
  • Floran Sax – Producer, ZED (France)
  • Virginia Hodgson – Senior Commissioner, Warner Bros. Discovery (ANZ)
  • Emile Guertin – Senior Producer, Al Jazeera (Malaysia)
  • Ash Hoyle – Programmer, Sundance Film Festival (USA)

Learn more about the decision makers.


Applications are now open for The Showroom. Established production companies are invited to submit a simple application providing an overview of their company, their credits and a minimum of three (3) and a maximum of (5) projects on their slate they would like to discuss.

Submissions Open: 22 November, 2023

Submissions Close: 22 December, 2023

Successful applicants will be notified by early January 2024.

Applicants do not need to purchase an AIDC pass to apply, but successful applicants will need to purchase a Business Pass for each representative participating in the slate pitch (minimum two (2) representatives per company).

To secure meetings, successful participants will request meetings with buyers representing international organisations attending AIDC in person, who will then review and confirm their selection of companies they wish to meet with. AIDC will also provide additional support with curated matchmaking suggestions. 30-minute meetings will then be scheduled based on requests and availability. Both decision makers and delegates will be notified of their meeting schedules in mid-February.



Individuals and teams representing companies, and companies may apply. Applicants must be 18 years of age or over.

To be eligible to apply for The Showroom, applicants must:

  • Be an established Australian screen production company with a trading address in an Australian state or territory
  • Have a catalogue of documentary and / or factual projects that have been broadcast on a television or streaming service, festival or theatrical (cinema) setting
  • Include a minimum of three (3) and up to five (5) projects in development clearly recognised as factual or documentary formats as part of their application 

Applications are open to projects that are: feature films, singles, series, or formats. Projects can be in either development or production.

If selected, applicants are required to purchase an AIDC 2024 Business Pass for all members participating in The Showroom with a minimum of two (2) participants required per production company. 

Successful applicants must be available to attend The Showroom pitch meetings at AIDC, Melbourne between Sunday 3 – Wednesday 6 March 2024.


To apply for The Showroom, fill out the form on the button below.


Enquiries: pitch@aidc.com.au