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GENRE MASH-UP: HOW TO LAND A HIT WITH SBS

Craft Melding genres can give your project an edge, but how do you do the genre mash successfully? This panel of SBS commissioning editors plus filmmakers John Safran and Michael Cordell explore the growing trend of factual hybrids.

Creatively colliding different genres and formats can help reshape traditional storytelling and give networks a distinct offering in a crowded market. But what are the secrets behind a successful genre mash-up? Join SBS and guests as they lift the lid on some of their recently successful factual hybrids and reveal the must-haves and pitfalls of this growing factual trend.

Bethan Arwel-Lewis (SBS, Senior Commissioning Editor) leads this timely discussion, joined by Bernadine Lim (Senior Commissioning Editor Factual, SBS), John Safran (Shut Your Big Fat Mouth John Safran, Chemical Media) and Michael Cordell (The People vs Robodebt, CJZ) to give hands-on wisdom into how to develop and produce cutting-edge new ideas.

 

Image credit: Shut Your Big Fat Mouth John Safran (Photographer: Ben King, Chemical Media Pty Ltd, 2025)

 

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