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DRIVING CHANGE: THE UNDENIABLE POWER OF IMPACT PRODUCING

Craft Helmed by Alex Kelly (Unquiet Collective), leading impact producers Sarah Beard (Trade Secret, Ocean with David Attenborough), Maya Newell (In My Blood it Runs, Gayby Baby), and Genevieve Grieves (Motherhood in the Colony, Power to Country) offer a timely review of the role of the impact producer in driving lasting change.

Join Alex Kelly (Unquiet Collective) and leading impact producers Sarah Beard (Trade Secret, Ocean with David Attenborough), Maya Newell (In My Blood it Runs, Gayby Baby) and Genevieve Grieves (Motherhood in the Colony, Power to Country) as they unpack the aims and intended outcomes of impact producing across recent projects and campaigns.

Nearly 15 years on from its inception, impact producing is still a much-misunderstood craft, and the term itself is often misused to describe a film that makes an impact rather than a film with a deeply considered strategy and campaign to bring about change – whether that be cultural, political, legal, environmental and / or social.

In this session, we unpack what an impact strategy actually entails and how, when deployed well, it can shape change from grassroots communities to the highest levels of local and global decision-making.

 

Image credit: A pod of Indo-Pacific bottlenose dolphins swimming across the coral reefs of the Red Sea, Egypt. Ocean with David Attenborough (National Geographic, 2025. Credit: Olly Scholey)

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