Fiona Gilroy (AUSTRALIA)
Content Sales & Acquisitions Director
Flame Distribution

With a background working in sales and marketing at Film Australia, as Content Sales Manager at SBS and through running her own consultancy business, Fiona has nearly 30 years experience working with independent producers to maximise commercial opportunities for their content and explore new business models.

In 2011 Fiona assisted in establishing Flame Distribution, the specialist factual and documentary distribution arm of Flame Media, an international production business with production arms in the UK and Germany. Now with a catalogue of over 3,500 hours of content from around 180 producers worldwide, Flame has sales teams in London, New York, Eastern Europe, Singapore and Sydney who regularly maintain contact with buyers through market attendance and territory trips.


Established in 2011 and headquartered in Sydney, with offices in London and New York, Flame is a leading global distribution company specialising in high-end factual entertainment and documentary programming across a broad range of genres. With a catalogue consisting of over 1,000 titles and approximately 4,000 hours of programming, Flame Distribution represents over 200 content producers from around the world, applying a bespoke approach to the marketing of each select title.  Flame Distribution is also involved in the development, financing and co-production of content, working closely with producers in order to create quality shows for the global market.