Alex Reed started her career working with Ken Loach on films including Land and Freedom and My Name is Joe. Since then she has built a career on strong relationships of trust and delivery of high premium content. 

Alex’s major credits include theatrical documentary The Girl on the Bridge, genre-bending feature, There’s No “I” in Threesome (HBO Max) and David Farrier’s box office hit, Mister Organ (Netflix).

Alex has a strong track record of producing documentaries with impact including the hard-hitting Ms. Information, eco-feminist film Pacific Mother and award-winning, female-focussed adventure epic, Te Ara-The Path.

Alex’s television credits include prime-time series, Unbreakable, apocalyptic teen drama, Cul de Sac, and recently released comedy/factual series, Don’t!

Bloom Pictures 

Bloom Pictures is a nimble and dynamic production company, helmed by Alex Reed and focussed on producing thought-provoking stories that are fostered in New Zealand but resonate and ripple out to a global audience. Our mission is to find, develop and produce unforgettable, sticky stories that surprise, inspire and move. We make engaging, character-driven factual and scripted content that questions social norms and inspires social change.

The Bloom slate is diverse both in format and in voice. We are platform and format agnostic by design,strongly advocating for the power of story, community and audience engagement, no matter the size of the screen.

Positive collaboration is at the heart of everything we do and we are always interested in exploring and strengthening working relationships with international partners who share similar values, story sensibility and dreams.