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SUBSCRIBE NOW: UNDERSTANDING THE CREATOR ECONOMY

Innovation The “creator economy” is no longer a niche or alternative mode for storytellers. Leaders in the field - Changer Studios and Cinch Media - share invaluable insights into how all nonfiction practitioners can embrace the potential that direct-to-audience pathways offer to reach new audiences on social platforms.

In an era of endlessly expanding options for engaging with nonfiction stories and constant chatter about changing audience behaviours, how can practitioners and companies adapt to the digital audience age and meet audiences where they are?

Join Changer Studios co-founder and head of strategy Farhad Meher-Homji, and digital media and audience strategist Natalie Lynch (Cinch Media, whose clients include Spreadsheet Champions) as they demystify the creator economy and provide practical insights and dynamic strategies for building and retaining audiences across various platforms – from YouTube to Instagram and TikTok.

This session explores current trends shaping audience engagement across platforms and territories and how Australian content can travel globally, identifying the key markets where it resonates most and offering innovative ways to leverage and monetise content IP.  Gain actionable advice into reaching and connecting with your core audience, and positioning your project for the strongest possible market impact and long-term success.

 

Image credit: Spreadsheet Champions (Image courtesy of Good Thing Productions, 2025)

 

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