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MAKE IT MAKE SENSE! HOW TO NAIL SOCIAL MEDIA-FIRST STORYTELLING

Innovation How do you nail online content that stops audiences mid-scroll? Hear from this panel of social media creators including Dr Naomi Koh Belic (SexTistics), Dr Esmé Louise James (Kinky History), and Lee Naimo (Haven’t You Done Well Productions), whose informative and entertaining videos have gone viral for all the right reasons.

When over three quarters of Australians are on social media, how can practitioners make the most of this landscape and deliver to audiences where they are? This session dives into the bespoke craft of social-media-first documentary storytelling and the art of telling nonfiction stories optimised for TikTok, Instagram and YouTube.

Join screen strategist Lee Naimo (Head of Creative, Haven’t You Done Well Productions), who, in his past work, has championed support for online formats at Screen Australia and beyond; and Dr Esmé Louise James, the sex historian whose online series Kinky History and SexTistics have delivered education with a side of frivolity to millions.

Together, these leaders in the field provide insight into understanding their audiences and the strategies they employ to craft stories that cut through algorithms, gatekeepers and traditional formats.

Moderated by Dr Naomi Koh Belic, the creator of Bimbo Biology and co-producer of SexTistics with James, this session is your blueprint for storytelling that fits and feeds the feed to make lasting impressions.

 

Image credit: Image courtesy of Dr. Naomi Koh Belic (Credit: Teresa Tan)

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