FAIR PLAY FOR AI: THE FUTURE OF SCREEN LICENSING

As generative AI continues to reshape the global media landscape, the question of how to protect and remunerate creators has reached a critical juncture. In this session, Screenrights Chief Executive James Dickinson explores the mechanics of Extended Collective Licensing (ECL) and its potential as a robust solution for the Australian screen industry.

Following the Australian Government’s decision to rule out broad text and data mining exceptions, the focus has shifted toward licensing frameworks. James will explain why Screenrights supports an ECL model, which allows for the efficient licensing of content libraries while ensuring rights holders receive fair payment for AI-related uses. The session will explore what this framework can and can’t do, and how copyright owners can retain control of their rights.

Drawing on Screenrights’ extensive experience in managing educational and government licences, James will discuss how this framework can reduce friction for AI developers while safeguarding the intellectual property of documentary filmmakers. Attendees will gain a deeper understanding of Screenrights’ advocacy in government consultations and learn how rights holders can collectively push for a future where innovation and creative compensation coexist. Join us to explore what this evolving regulatory landscape means for your content, your rights and your bottom line.

 

Image source: Unsplash

 

PRESENTED BY: