LIVE! video is immediate, unscripted, and it loudly rings the bell for “authentic”.
Broadcasters and Cab/Sat channels are green-lighting live prime time ‘events’ as well as series. And they’re commissioning hybrid forms of live content for their social media platforms. Their targets are the young viewers who are drifting away from the channels. Dominating the conversation is social media, where viewing of LIVE mobile video content has exploded.
This panel explores how producers, channels and online content services are all testing live video solutions that will compete in a Facebook and YouTube world. The panelists describe the demanding editorial, technical and scheduling challenges of delivering LIVE programming.
Learn why LIVE! is the wave of the future, driven by channels who are redefining themselves as video-based brands that operate across platforms, and as social media leaders double down on their investment in original video content.