DAF impact strategy hack

The 2017 DAF Impact Strategy Hack

Building You A Better Campaign

In 2017, the Australian International Documentary Conference (AIDC) will host its second Impact Strategy Hack, proudly presented by Documentary Australia Foundation (DAF).

The Strategy Hack is a unique event aimed at providing documentary film teams with a pathway to a solid impact campaign strategy. Bringing together a dream team of expert international advisors, the focus is on maximising impact and inspiring social change. 

How It Works

Two documentary film projects are selected to be ‘hacked’ at AIDC 2017, which takes place March 5-8. Each film will work with experts in the field to craft their impact campaign in a live session with an audience of AIDC delegates in attendance.

The afternoon is designed to provide all in attendance a number of takeaways essential to developing a successful impact campaign. These include:

  • Providing a clearer understanding and definition of strategy development and campaign design;
  • Offering insight into how to fundraise;
  • Demonstrating effective methods for developing long-lasting partner relationships;
  • Demystifying the numerous distribution and marketing platforms that are available;
  • Providing tools for developing meaningful and effective impact assessment;
  • Giving filmmakers and impact producers an idea of major players in the space.


In 2017, the Strategy Hack will be open to entrants whose projects focus on one of two key issues:

1. Race &/or Reconciliation

2. Environment &/or Sustainability

Films must:

  • be a long form documentary;
  • have a clear impact goal;
  • address one of the two key issues foregrounded above;
  • and have a trailer or key segment of the film available to screen. The film can be in any stage of production, although preference will be given to films that haven’t been released.  

How Do I Enter My Submission?

Applications for the 2017 DAF Impact Strategy Hack are now closed.

For further information, please contact info@aidc.com.au